With a passion for food.
Tree-Ripe Citrus Co. was founded in 1990 because something was missing here in the arctic winter months in Wisconsin. We love it here. We love the people, the businesses, and the commitment to supporting our local communities and farms. Unfortunately, we can’t grow oranges, and that was the something missing. The ability to get a really good orange! The best quality of citrus was only available by mail order. With it comes extremely high prices to have it shipped. In order to provide their customers with a wide selection of products, a grocery store has to contend with a supply chain, distribution warehouses, cold storage, and many other concerns. But we wanted the best, and we felt like the only way to do it, was to do it ourselves. So that’s how we got our start. We sold our restaurant, and took our experience and combined it with our knowledge and expertise in logistics. Then we headed to Florida. We didn't want to focus on many products, just a few, but do those really well. And our customers could quickly see the difference in the fruit they picked up at our truck. That soon led us to bringing Georgia peaches in the summer, Georgia pecans in the winter, and eventually Michigan blueberries.
By working directly with them, our farmers have the confidence to let their fruit develop to maturity, not picking for the sole purpose of having "shelf life".
This is because their fruit isn’t going to be in cold storage for a month, it’s coming directly to you. Most often we can have our fruit in your hands mere days after it was swinging on a tree. That means, what you get tastes like real fruit. The way it used to be. The way it's supposed to be.
That being said, to bring you the freshest, best tasting fruits you may ever eat, it became a pretty large task. So we got the whole family involved….and more. We understand that to get a perfect peach or orange into your hands, we need to strive for perfection. Every step along the way, from picking and packing, to how it’s handled in transit, and loaded on our trucks, we’re making sure that you are getting the best product possible. There’s nothing better to us than seeing our customers coming up to the truck, knowing they are getting something this special. Think of it as a little less traditional "farm to table" concept, or a different breed of food truck. We’re just a little bit different, we know.
We enjoy the products we bring as much as our customers, and we really can't wait to share it with you...we'll see you at the truck!
Tree-Ripe Citrus Co.